Here's why I mention this here and now (I could have done this post any of the last several years and always had an opinion). I'm disappointed. The group decided, as the above picture might have foretold, to go with TWO colors this year. Why does this bug me? Because by 2020 they're have an entire palette that allows everyone to get what they want. Seriously - BLUE and PINK? Way to play the field, Pantone.
And I get where they are going with this - color is expanding and our phones and TVs are allowing us to reproduce and challenge color like never before (well - not "never" before, the natural world has always held billions and billions of colors) and the idea of color shifting and motion within color and visual is more and more a cue, etc. Yes - I'm aware no one from Pantone has said ANY of that as relates to their decision to do two colors as COLOR (you'll note they don't say "colors" or "co-color", etc.) of the year but I feel it and believe it and you can't prove me wrong (because facts are stupid).
I really like the colors (the normcore obsessed, New England prepster in me is fine with pastel (neither is, for the record, an actual pastel) colors that calm and sooth and that feel all the feelings in the meantime. I just wish they chose A color (singular) and stuck with it.
Take a gander at every, previous, color of the year (in reverse order (Marsala was 2015, Cerulean was 2000)).