Nope. I want to address a REAL crisis here, folks. One that you and me (well you, mainly - I'm already doing my part) can actually address. Perhaps, collaboratively, we can even END this crisis. The crisis of JUJU!
I know, I know. I need to calm down. Be less aggressive. Live and let live. NO. I do not. It may be overwhelming to you pessimists but I TRULY believe I can - no NEED - to solve this problem. Let's start at the origins . . .
Juju is actually slang for Western African religions. It is a way to dismiss a religion as hooey or crap . . . juju was witchcraft. It evolved to include putting a spell on someone to ensure compliance (think of Nigerian women being trafficked to Europe as a prostitute/slave and having juju put upon her before she leaves). There is no more eloquent or well thought out definition or tradition to the word or phrase in my somewhat extensive learnings (including a quick Google) on the subject.
So WHY do we ASK (BEG?) for "juju" in this world? Particularly in social media settings? A few theories:
- It is way shorter to say "Send juju" than to say "Please take some time and energy to think genuinely positive things and perhaps even extend yourself to make a true difference in my plight." (particularly helpful on Twitter with the 140 character limit.
- It is something that someone said to you and you just sort of extended on without ever actually asking any questions or learning what the word meant (sorta' like believing your friend really lost their kidney after a bender with some shady characters).
- We have become so unsure of our friends and support systems and their genuine interest in us that we want an equally disingenuous toss-away to imply we may want or need some help.
- People have become truly embarrassed at how much/quickly we ask for people to get involved in our challenges and ordeals and how little people are willing to actually give/do in response to those requests (boy that cried wolf, anyone?)